More media with your message.
LMG MEDIA can get your message on almost any media channel in the market today. You can count on us to suggest ideas you may not have thought of and explore a highly-targeted and budget-friendly mix.
Online Media
Connected TV
Digital Display
Digital Radio/Streaming
Over the Top (OTT)
Pay-per-Click (PPC)
Programmatic Display
Search Engine Marketing (SEM)
Social Media
Offline Media
Addressable Cable TV
Consumer Magazines
Direct Mail
Local Spot TV
Newspapers
Outdoor/Out-of-Home
Placed-based Media
Spot Cable TV
Spot Radio
Integrated Media
Experiential Marketing
Guerilla Marketing
Multicultural Media
Sports Marketing
The Art and Science of LMG MEDIA Planning and Buying
Developing and managing a strategic media plan to reach an intended audience is both an art and a science.
LMG MEDIA understands every facet of the process to develop the best media plan and effectively manage a media buy for clients. We do the market research, look for the correct marketing mix, and identify a target audience along with any needed audience segmentation. To create a plan that gives you a solid bang for your buck, we propose channel strategy along with media scheduling and flighting.
Moving into media buying, we’ll negotiate, place and manage the buy, and then report on the results. Because we’ve worked closely with well-known and established brands and their creative teams, we can even help make sure your media has a consistent brand message in the market.
What You Can Expect
We make it easy for you to get your message out. When you work with LMG MEDIA, you can choose the specific media services you want. But, if you’re like the majority of our media buying clients, you’ll love working with us so much that you’ll ask us to take media planning off your plate, too.
Media Planning
Exploration and facts
Research and gather data from the client about their business.
Develop media strategies
Set the goals and objectives for the media plan; research and identify the target audience; determine the media budget; and establish the key messaging points.
Determine tactics
Decide on what media vehicles to utilize to achieve the goals and objectives.
Present plan
Deliver professional media plan with recommendations that include market research, target audience, media strategies, goals and objectives, key messaging points and budget information for client approval.
Secure approvals
Ensure client approval of the media plan recommendation.
Media Buying
Pre-buy meeting
Meet to review the media plan and ask any questions before starting the buying process.
Request avails
Request advertising unit availability from multiple vendors based on the campaign criteria and media vehicles.
Negotiate rates
Reach agreement on rates for each vendor. LMG MEDIA will go back and forth to get the client the lowest rate possible in order to come in below or at budget.
Place media buys
Submit media buys to all the vendors and get confirmations within 48 hours.
Optimize added value and merchandising
Confirm guaranteed added value “free advertising” from all vendors or merchandising in the form of concert tickets, vacation trips or cruises valued at percentage of the budget spent.
Solidify traffic
Ensure traffic instructions and creative has been delivered to outlets purchased.
Overall buy maintenance/stewardship and accountability
Oversee of each schedule during the campaigns to ensure schedule airs as ordered or get make goods that are of equal or greater value. Maintain the budget within the approved parameters.
Conduct post buy analysis and reporting
Post schedules with each vendor based on what was ordered by campaign. Each vendor must deliver within the industry standards or guaranteed impressions for each campaign.